There’s going to be a total revolution in how people take care of their health and lose weight in 2014.
Before I share this coming revolution, first a story:
Have you ever been so frustrated with a friend, or maybe even your spouse, who makes the same bad decisions over and over and over?
For example, someone who is horrible with money and constantly makes the same mistakes?
Or someone who has this horrible personality flaw, and every single relationship they get into always ends up failing for the SAME reasons?
“Oh, I don’t know what’s wrong with all these people I date. I don’t know how I get losers every time”
But secretly, deep down, you know that it’s THEM – in other words, they have some underlying issue that is sabotaging all their relationships?
This same exact phenomenon is true with weight loss.
Think about it for a second.
Not everyone gains weight (or fails to lose weight) for the same reason.
For one person, it might be because they only sleep 5 hours a night, so their stress hormones are totally out of whack.
Another person might be a serious emotional eater.
The third person might just be eating junk food constantly throughout the day.
And the fourth person might be a businesswoman who is constantly out meeting clients at lunch over a few glasses of wine and dessert.
So the underlying reason for each person’s weight gain is different.
So this is revelation #1: You have to address the underlying cause of your weight loss.
The Second Revelation
Let’s take people with cravings/emotional eaters for a moment.
Think about Marie for a second.
Marie is your typical suburban mom – she has three kids, a busy schedule, a husband, and another day job.
Overall she’s your typical overworked and under-appreciated mom.
For breakfast she hurriedly rushes out of the house, feeds her kids, gets them ready for school, and then barely has a moment to sit down with a coffee (usually a latte from Starbucks) before rushing off to work.
At lunchtime she’s usually grabbing something quick – because who’s got time, right? That often leads to her eating out, or waiting until she’s starving to eat, and then eating something she’s less than proud of.
In the afternoon she usually needs a pick me up around the time she has to get the kids from school, which usually involves some kind of soda or diet soda, or another Starbucks latte.
Late at night, finally after the kids are asleep and her husband is winding down, she finds herself collapsing into the couch with a few cookies and some red wine or a final snack. Sometimes she gets that one huge, final sugar craving around 9 pm.
She says, “sometimes I feel like this is the only way I know how to reward myself after a long stressful day, or after a fight with my spouse.”
She also once told me that, “I feel totally out of control in life. And the reality is that my life is uncertain, but food is the ONE thing I DO control and can rely on.”
The truth is that, like most people, every night she promises herself that it’ll all change tomorrow – it’s a new day, and she’s finally going to take control of her health and her life. But once she gets caught in the flurry and stress of daily life, it all goes out the window.
So how does Marie try to fix her emotional eating?
She thinks she just needs more willpower.
“Oh, I’m so lazy these days and tired… I just don’t have the discipline to conquer my cravings.”
So she tries and she tries, and fails constantly.
She wonders what’s wrong with her.
She stops even trying, because she knows she’s going to fail again.
But the reason Marie fails is because she’s trying to use willpower, discipline, and effort to fight cravings and lose weight – something that science has PROVEN won’t work.
Let me explain.
The Olympian Secret to Success
Remember Michael Phelps at the Olympics?
He set all kinds of records in swimming.
He holds the highest record of all time for Olympic gold medals, and won 8 gold medals at the 2008 Olympic games in Beijing.
He also holds the record for the most first-place finishes at any single olympic games.
In other words, he’s achieved some pretty significant stuff.
Wondering about his secret?
Listen to what his secret of success was:
“What Bowman could give Phelps, however – what would set him apart from other competitors – were habits that would make him the strongest mental swimmer in the pool. He didn’t need to control every aspect of Phelps’s life. All he needed to do was target a few specific habits that had nothing to do with swimming and everything to do with creating the right mindset. He designed a series of behaviours that Phelps could use to become calm and focused before each race, to find those tiny advantages that, in a sport where victory can come in milliseconds, would make all the difference.
When Phelps was a teenager, for instance, at the end of each practice, Bowman would tell him to go home and “watch the videotape. Watch it before you go to sleep and when you wake up.”
The videotape wasn’t real. Rather, it was a mental visualization of the perfect race. Each night before falling asleep and each morning after waking up, Phelps would imagine himself jumping off the blocks and, in slow motion, swimming flawlessly. He would imagine the wake behind his body, the water dripping off his lips as his mouth cleared the surface, what it would feel like to rip off his cap at the end. He would lie in bed with his eyes shut and watch the entire competition, the smallest details, again and again, until he knew each second by heart.”
This is really important.
This is a world-class olympian. One of the greatest of all time. And do you see any mention of willpower? Do you see discipline even mentioned here?
It’s all about systems and habits. Not insane willpower, effort, discipline, agonizingly forcing himself to do things he didn’t want.
This is just as true for regaining control over cravings as it is for weight loss. Systems, not willpower.
Here’s the thing…
It’s About Systems and Habits… Not Willpower and Discipline
In any case, you’re starting to get the picture right?
For you: regaining control over cravings and emotional eating is NOT about willpower and discipline! This is lesson #1 and probably the most important thing you should take away from my entire site:
It’s about systems – and this is going to be a huge psychological shift people start making in the health industry.
In fact, I am projecting that this is going to be the “death” of the “willpower and discipline” camp – people who usually have never been in your shoes claiming you just need to work harder.
Makes me nauseous… because it’s not looking at the origin of weight issues.
And for you – the origin is cravings and emotional eating.
The solution is to understand systems and habits – which bypass willpower and discipline which often fail us.
TOMORROW, I’m going to share the #1 mistake (and solution) people make when trying to regain control over cravings and emotional eating in order to lose weight.
I’m going to show you some shocking brain scans that PROVE that the solution to your cravings isn’t in willpower…
… but in systems.
Also, just a heads up – I’m going to be opening up my cravings and emotional eating program soon just for a few days, so make sure you don’t miss the email.