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Here Are 5 Daily Habits To Help You Lose Your Next 10 Pounds & Double Your Energy (Without Willpower and Discipline)

My FREE guide & email course will show you how the psychology of HABITS can make you lose those 20-30 pounds, have more energy and a better life even if you’re a busy professional.

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Why is Weight Loss (And Being Healthy) So Hard? The #1 Reason

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A Really Interesting Question I Heard The Other Day

Just the other day I was having a conversation with a middle aged woman who was saying that she was just so frustrated trying to lose weight.

(In fact, this is a VERY common question I get with my private 1 on 1 dream body energy coaching clients).

She sent me several paragraphs detailing her struggle, at which point I paused and asked her: “Let me ask you this: what’s the #1 question you have about weight loss?”

And she replied:

“Alex, why is weight loss so difficult?”

And you know what? I thought it was a fantastic question.

In today’s video, I show you the one reason, the main, undeniable reason why weight loss (and being healthy) is so difficult.

It all comes down to one thing.



So What do You Think? Agree? Disagree?

What are your thoughts on this?

I think this is the “oft-overlooked” secret sauce that virtually everyone fails to remember when they try to change their health. It’s about changing your entire life, not just what you eat and how much you exercise. I wish it were that simple… but it’s not!

To tack it on, there is a whole boatload of psychological barriers and limiting beliefs that hold us back too.

I tackle this in the free weight loss crash course, so if you haven’t gone through it, snag it!

Let me know what you think below –

– Alex

P.S. Want some help to look and feel better than you have in the next 90 days? Come get a free 20 minute health kickstart call with me and see if coaching is right for you.

Have You Read My New Book Yet?

  Read more about this in my book Master The Day. You’ll learn the nine daily success habits I learned interviewing people that lost 100+ pounds and kept it off in a healthy way – by changing their habits. Plus, you’ll get a free $100 bonus video course if you show me your receipt. You can get the audiobook here too.

20 comments… add one

  1. Great video and what you’re saying makes a lot of sense. Weight loss is about Life.

    Any tips for staying on the right path to achieving optimal health and not constantly derailing even when things are going well.

    I do this all the time (i.e. revert back to eating sugar) and would like to achieve consistency in eating healthily.

    For me, eating sugar is a mindless mental weakness – pointless really. But no matter how hard I try I can’t seem to break this self destructive cycle of deciding to eat well then allowing bad eating to creep back in.

    Any simple to implement tips in dealing with emotional eating would be greatly appreciated.

    1. Hi Nicole,


      Here are some resources to get you started with emotional eating:


      And this:



  2. Hi Alex,
    Loved the video and the nice background of your living room haha it looks calming!

    Anyway I agree 100% however I have an issue that’s not a huge deal but irksome: I used to over exercise without results etc you know the story. Now I do have a desk job but am very active at home and go for walks, do occasional yoga, housework and not much else. I find this low maintenance lifestyle gives me the best results and I am losing weight. (Note: I eat very well, lots of variety and fruit/veg). And I was inspired to adopt this kind of lifestyle after your longevity article about peace and happiness.

    But my issue is: if you’re getting results but aren’t necessarily doing hard-out gym sessions, is this still healthy or should I still be trying to get at least a couple days in of high intensity stuff?

    Appreciate your own thoughts on this 🙂

    PS. for anyone else reading this – THE SLEEP THING DOES WORK. I get 8 hours every night (eat great food) and now weigh 58kgs

    1. Hey Riss,

      Haha, I figured people would want to see my little sorority girl dog in the background and living room 🙂 More personal than me using the white screen like I do in previous videos.

      “if you’re getting results but aren’t necessarily doing hard-out gym sessions, is this still healthy or should I still be trying to get at least a couple days in of high intensity stuff?”

      If it’s working and you aren’t suffering any adverse health effects, keep doing it :).

      You definitely do not need to be doing hard gym sessions to see results or be healthy. The low level, regular activity is consistently shown to be a common trait among centenarians – the groups of people all over the world that live to 100+ in insane numbers.

      Keep going !


  3. Alex, I believe this is an amazing video analisis about weight lose, really congratulations cause it made a lot of sense for me.


    1. Hey Esthefania,

      I’m glad you liked it, hope it helps! 🙂

      – Alex

  4. I’m only two weeks in this program (notice I called it program and not diet) and I notice how easier it is then trying to follow a diet. I also notice that I am adjusting my life. You don’t have to be 40 or 50 or even younger to appreciate this program I am 65 and I have pain everywhere because of the lifestyle I had most of my life. Hard physical work and such. Also not a very healthy eating habit. I am now 260 lbs and want to lose 65 lbs. I am already doing things that will be with me for years to come.

    1. Excellent Norm! Keep me updated with your progress and email me if you ever need help.

      – Alex

  5. Hi again Alex,

    this was a good video, but SO hard to do! I don’t know where I go wrong particularly. I’m the same age as Jen, have a pretty stressful workplace though I love my job – I’m a primary school teacher and I actually stand up for most of the day, which should help. I do cook real food, and have 3 children. I don’t do obvious emotional eating like ice cream or MacDonalds, and I don’t do the social thing – we live in the countryside, and don’t have much money as my husband is building up a business. But I do get sleep problems – it’s 3am right now!

    Usually I’d have a bowl of cereal right now, as my stomach is rumbling. What should I do instead?


    1. Hi MrsM,

      My personal go-to’s are nuts, fruits, or even another small meal – since I usually cook in bulk I almost always have something left over. Another great snack is avocado with some salt, pepper, olive oil and balsamic vinegar :-).

      1. Thansks, looks like I’ll be off to the shops tomorrow!

  6. Great video. It is so important to keep changing our life habits as we grow older. I avoid meat, dairy, refined sugar and oils. Avoiding oils gets rid of all fried food like french fries which I used to love a few years ago. It is coming to a stage that I don’t have taste for these things anymore.

    You are doing a great job, Alex. Thank you.

    1. You’re welcome Shri :-).

  7. Hi Alex,
    Loved the simplicity of your ideas on the video. I am currently trying to catch up with my own life after years of working long hours in High power jobs and being a single mom. I am over weight by about 20 kgs and finding it difficult to lose weight. I don’t have work stress or a great social life but I do sleep only for about 5-6 hours a night. Also, work some amount at home and am very active in a spiritual organisation and eat reasonable healthy but have carbs at both meals. What would you recommend I do , to start to see some reasonable changes ?

    1. Hey Ratna,

      Just emailed you !

  8. Hello Alex,
    I also have sleep issues. I haven’t been able to lose anything but 5 pounds in over a year and gained it back. I also have really bad bloating and don’t know why. Any suggestions to help?

    1. Hi Rachel –

      Is sleep the main issue, or is there pain involved too? Have you done any tracking to see if there’s a link with food for the bloating?

  9. I don’t have pain. I have tried to figure out what causes the bloat, I believe dairy and wheat do affect me…however it doesn’t seem to matter what I eat, by midday I have a distended stomach.

  10. You made it sound sound sound so easy. I see exactly what you’re saying and see myself in two areas. The problem is avoiding the trap. I tend to get sucked in, and then get mad t myself for letting it happen. Vicious cycle.

    1. Sallye,

      It’s definitely not easy – it’s “simple” in terms of understanding, right? but we all get caught in the vicious cycle of caving, and then feeling super guilty the next day. The best thing we can do is cultivate awareness behind why we get derailed, and set up systems that prevent that from happening again 🙂


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